UNIT ECONOMICS MODELER
SaaS Pricing & MRR Calculator
Adjust monthly pricing, customer targets, and churn to forecast Monthly Recurring Revenue (MRR), Customer Lifetime Value (LTV), and milestone targets.
Model Parameters
₹2,500/mo
₹499 (Starter)₹5,000 (B2B Pro)₹25,000 (Agency)
50 customers
5100500
4%/mo
1% (World-class B2B)5% (Average SaaS)15% (High Churn)
₹1,500
₹0 (Organic/Cold DM)₹2,500 (Content/Ads)₹10,000 (Sales Call)
PROJECTED MONTHLY REVENUEACTIVE SCENARIO
₹1,25,000/month
Annual Run Rate (ARR): ₹15,00,000
CUSTOMER LTV
₹62,500
Avg lifespan: 25 mos
LTV : CAC RATIO
41.7x
✓ Healthy Unit Economics
Target Revenue Milestones
To reach ₹1,00,000/mo MRR40 customers needed
To reach ₹5,00,000/mo MRR200 customers needed
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